Amazon experts for supplement brands.
Supplements are the most heavily policed, most competitive category on Amazon — where a single claim can suppress your best-selling listing overnight. That's exactly why you want specialists who live in this category, not a generalist agency learning it on your account.
The problems that keep supplement founders up at night.
Compliance can kill your listing overnight
Amazon's automated systems scan titles, bullets, and A+ Content for claim language — and suppress listings without warning, sometimes flagging terms that are perfectly legal. When it's your flagship SKU, that's a revenue emergency, not a support ticket.
The claims tightrope
You have to convert shoppers inside strict FDA/FTC limits: "supports" language, not disease claims. Under-claim and conversion suffers; over-claim and you risk takedowns and warning letters. It takes category fluency to write copy that sells and survives review.
Ungating and documentation
Supplements are a gated category. Getting approved — and staying approved — means assembling GMP certificates, Certificates of Analysis, qualifying invoices, and label reviews, then keeping them current as Amazon's requirements change.
Annual cGMP verification
Since 2024, Amazon requires supplement sellers to verify products annually through a third-party testing and certification body to demonstrate cGMP compliance. Miss it and listings can be removed from the compliance dashboard.
Hijackers and counterfeits
Nutraceuticals are a prime target for unauthorized resellers and counterfeit listings that steal your Buy Box and undercut price. Brand Registry and Transparency are the defenses — most brands aren't using them fully.
Rising ad costs in a crowded field
Vitamins, protein, gut health, and pre-workout are among the most competitive auctions on Amazon. Winning takes structured PPC by angle and a real TACoS target — not boosted posts and hope.
Everything your Amazon channel needs — built for nutraceuticals.
Ungating & compliance operations
Category approval, document assembly (GMP, COA, invoices, label review), ingredient pre-screening against restricted lists, and a documented process for reinstating suppressed listings — fast.
Claim-safe listing optimization
Keyword-driven titles, bullets, descriptions, and A+ Content written to convert within FDA/FTC structure-function limits and pass Amazon's automated claim filters the first time.
PPC & DSP by angle
Sponsored Products, Brands, and Display structured by benefit, ingredient, and competitor — managed to a TACoS target and toward Subscribe & Save list growth, not vanity ROAS.
Compliant review generation
Policy-safe review sequences plus Vine and early-reviewer programs to build the velocity a launch needs — without the tactics that get accounts flagged.
Brand protection
Brand Registry, Transparency, and reseller/Buy-Box enforcement to shut down hijackers and counterfeits before they erode your price and your reputation.
Launch & rank velocity
Coordinated launches that stack early reviews and sales velocity inside the window that determines whether a product climbs category rank or stays buried for months.
We keep you sellable while you focus on the brand.
Selling supplements on Amazon means clearing a gated category and staying inside FDA, FTC, and Amazon's own rules — all at once. We manage the moving parts so a policy change doesn't become a revenue cliff:
- Ungating and the annual third-party cGMP verification Amazon has required since 2024
- Current GMP certificates, Certificates of Analysis, and qualifying invoices on file
- Copy written to FDA/FTC structure-function standards — "supports," never "treats" or "cures"
- Ingredient pre-screening against Amazon's restricted lists (DMAA, yohimbine, and the rest)
- A documented reinstatement playbook for the day a listing gets flagged anyway
Amazon's supplement requirements change often; we track the current policy so your documentation always matches what's being enforced.
A diagnostic first — then a plan built on your numbers.
Audit
We start with a direct read on your account: compliance exposure, listing health, ad efficiency, and the fastest paths to profit. Real action items, not a generic deck.
Stabilize & optimize
We shore up compliance and documentation, rewrite listings to convert and survive review, and restructure advertising to a TACoS target — clearing the risks before we push for growth.
Scale
Coordinated launches, review velocity, DSP, Subscribe & Save list growth, and brand protection — reported weekly against the metrics that move your bottom line.
Supplement brand FAQs
Can you get a suppressed supplement listing reinstated?
Yes — reinstatement is one of the most common reasons supplement brands call us. We assemble the required documentation (GMP certificate, Certificate of Analysis, qualifying invoices, label review), correct any claim language that triggered the flag, and work the case through Amazon with a documented process rather than one-off appeals.
How do you keep my listings compliant?
We treat compliance as an ongoing operation, not a one-time setup: ingredient pre-screening against Amazon's restricted lists, copy written to FDA/FTC structure-function standards, current COA and cGMP documentation on file, and active monitoring so problems are caught before a listing goes down.
Do you handle getting approved to sell supplements on Amazon?
Yes. Supplements are a gated category, so we manage ungating end to end — gathering and formatting the GMP certificate, Certificate of Analysis, invoices, and label/product photos Amazon requires, and guiding you through the annual third-party verification that keeps you approved.
Will selling on Amazon and my own website cannibalize each other?
Managed well, no. Amazon usually wins the first sale on trust and speed; your own store wins the repeat, replenishment, and subscription revenue at higher margin. We coordinate pricing and promotions across both so they compound instead of competing.
What size supplement brands do you work with?
From single-SKU launches to established brands managing hundreds of products across marketplaces. Because Amazon is managed online, we work with supplement and nutraceutical brands anywhere in the United States.
Which metrics do you actually manage to?
The ones tied to profit: TACoS, new-to-brand rate and new-customer cost, ROAS by SKU, Subscribe & Save list growth, and lifetime value by cohort — reported weekly, in plain English, so you always know what's working and why.
Let's pressure-test your Amazon channel.
Tell us about your brand and we'll come back with a direct read on where you're leaving money — or exposure — on the table.
Start the conversation