Amazon experts for beauty & skincare brands.
Beauty is won on presentation and lost on the fine print — the cosmetic-versus-drug line, MoCRA, gray-market sellers, and counterfeits. We keep your brand compliant and protected, and make your listings look like the brand you built.
Where beauty brands get stuck on Amazon.
Unauthorized sellers own your Buy Box
Gray-market sellers hijack your listing, win the Buy Box on price, and blow up the pricing you negotiated with retail — and Amazon won't enforce your distribution agreements for you.
Counterfeits, and reviews meant for them
Fakes copy your photos with a one-letter name change at a fraction of the price, then the one-star "it broke me out" reviews land on your real listing. Brand Registry and Transparency are the defense — used properly.
The cosmetic-vs-drug trap
SPF, anti-acne, anti-dandruff, and antiperspirant are OTC drugs, not just cosmetics. They need a Drug Facts panel, an NDC, and FDA registration — miss it and the listing comes down.
MoCRA is now everyone's problem
Even a plain cosmetic needs FDA facility registration and a product listing per SKU under MoCRA, enforced since 2024. It's easy to overlook until Amazon — or the FDA — asks for it.
Gating and Premium Beauty
Beauty is gated, and most first ungating attempts fail on paperwork. Getting approved — and into Premium or Professional Beauty — takes the right invoices and the right process.
Variation sprawl and shelf life
A twenty-shade line is twenty listings, twenty review pools, and twenty expiration filings. FBA rejects cosmetics with too little shelf life, and heat in transit drives "it went bad" complaints.
Everything your beauty channel needs — in one team.
Brand protection & seller control
Brand Registry, Transparency, and active enforcement to remove unauthorized sellers and counterfeits, lock down the Buy Box, and protect the pricing you set with retail partners.
Ungating & Premium Beauty onboarding
We handle beauty ungating end to end and position you for Premium and Professional Beauty — the authorized-seller badge, free Premium A+ Content, and license-gated B2B pricing.
Cosmetic, drug & MoCRA compliance
Drug Facts panels and NDCs for your SPF, acne, and dandruff SKUs, MoCRA facility registration and per-product listings, and label and claim review so nothing gets suppressed.
Prestige listings & Premium A+
Editorial images, video, and Premium A+ that feel like your brand site — because in beauty, shoppers judge texture and results before a product ever touches their skin.
Reviews & the creator halo
Vine, compliant review generation, and an affiliate and UGC engine that turns TikTok discovery into branded Amazon search and sales.
Advertising & profitability
Sponsored Products, Brands, Display, and DSP managed by benefit and ingredient to a TACoS target — growth that protects margin, not just top line.
In beauty, compliance and brand control are the whole game.
Two things quietly decide whether a beauty brand thrives or stalls on Amazon: staying compliant across a maze of cosmetic and drug rules, and keeping control of who sells your product and at what price. We own both:
- The cosmetic-vs-drug line — SPF, acne, dandruff, and antiperspirant handled as the OTC drugs they are
- MoCRA facility registration and per-SKU product listings, kept current
- Ungating and Premium or Professional Beauty onboarding, done right the first time
- Unauthorized-seller and counterfeit removal, Buy Box control, and price integrity
Beauty's rules change often; we track current FDA and Amazon policy so your catalog always matches what's actually enforced.
A diagnostic first — then a plan built on your numbers.
Audit
A direct read on your catalog: compliance gaps, unauthorized sellers, listing and creative quality, and ad efficiency — with the fastest routes to profit.
Protect & comply
We lock down brand control, clear compliance and ungating, and rebuild listings to convert and survive review — before we pour fuel on growth.
Grow
Premium A+, the review and creator flywheel, DSP, and advertising to a TACoS target — reported weekly against the numbers that matter.
Beauty & skincare FAQs
Is my skincare product a cosmetic or a drug?
It depends on the claim. If it treats or prevents anything — acne, dandruff, or sunburn (SPF) — the FDA treats it as an OTC drug, which needs a Drug Facts panel, an NDC, and FDA registration, even when it's also a cosmetic. We identify which of your SKUs cross that line and handle the requirements.
What is MoCRA, and do I need to worry about it?
MoCRA is the federal cosmetics law enforced since 2024. It requires the manufacturer to register each facility with the FDA and file a product listing for every cosmetic SKU. We manage the registration and listings so your beauty catalog stays compliant, on Amazon and off.
Can you remove unauthorized sellers and counterfeits?
Yes — it's one of the top reasons beauty brands call us. We enroll you in Brand Registry and Transparency, then work enforcement and takedowns to clear hijackers and counterfeits and win back your Buy Box and price control.
Can you get me ungated or into Premium Beauty?
Yes. Beauty is gated and most DIY attempts fail on paperwork. We assemble the right authorized invoices and documentation to ungate you, and position qualifying brands for Premium and Professional Beauty, including free Premium A+ Content.
Do you work with beauty brands nationwide?
Yes. We work with beauty and skincare brands across the United States. Amazon is managed online, so we partner with brands anywhere — from indie skincare launches to established color-cosmetics lines with hundreds of shade variations.
Will Amazon hurt my retail or DTC relationships?
Not when it's managed. We treat Amazon as controlled, incremental revenue — protecting your MAP and price integrity so it strengthens the brand rather than undercutting Sephora, Ulta, or your own site.
Let's protect and grow your beauty brand.
Tell us about your catalog and we'll come back with a direct read on your compliance exposure, your unauthorized sellers, and the fastest paths to profit.
Start the conversation