Amazon experts for health & personal care brands.
Health and personal care is where Amazon and the FDA overlap — OTC drugs, medical devices, hazmat, and a suppression filter that flags even compliant copy. We speak both languages, so one routine listing edit doesn't take down your account.
Where health & personal care brands get stuck.
One flag can take the whole account down
Amazon increasingly suspends entire accounts over a single product's labeling or claim slip — not just the listing. For a health brand, that's an existential risk, not a support ticket.
Edit a listing, lose a listing
Editing a live listing re-triggers Amazon's automated claim scan, and health SKUs get re-suppressed without warning. Routine updates turn into landmines.
Compliant copy that still trips the filter
Language that's defensible under FDA rules — "relief," "reduce," a condition name — still hits Amazon's keyword filter and comes down. Copy that sells and survives takes category fluency.
Ungating that drags on
OTC and device approval can run weeks to months, and most first DIY attempts fail on the wrong invoices. Retail receipts and wholesaler invoices get rejected — Amazon wants the manufacturer.
Drug Facts, NDCs, and 510(k)s
OTC drugs need a Drug Facts panel and an NDC; devices need establishment registration and often a 510(k). Amazon checks your packaging and listing against all of it.
Hazmat rejections
Aerosol deodorant, sanitizers, and some liquids route into FBA's Dangerous Goods program and need a valid Safety Data Sheet. A missing or outdated SDS is a top reason inventory gets rejected.
Compliance and growth, handled by one team.
Ungating & category approval
OTC, medical devices, and gated subcategories — we assemble the manufacturer invoices and documentation to get you approved, first try wherever possible.
Compliance & documentation
Drug Facts panels, NDCs, 510(k) and establishment registration, GMP and COAs, Safety Data Sheets, and hazmat enrollment — organized and kept current.
Listings that comply and convert
Copy engineered around Amazon's claim filter: compliant with FDA and Amazon rules, and still written to sell a high-consideration health purchase.
Account health & reinstatement
Proactive Account Health monitoring and a documented reinstatement process, so a suppression or complaint is handled fast — not left to a black-box appeal.
Brand protection
Brand Registry, Transparency, and Buy Box enforcement against counterfeits and the private-label undercutters crowding the health category.
Advertising & growth
Once compliance is stable: Sponsored ads, DSP, A+ Content, Brand Store, and review generation — managed to profit, not vanity ROAS.
We speak Amazon and FDA — so your account stays standing.
Most agencies can run ads. Far fewer understand the FDA side of a regulated product and how Amazon enforces it — which is exactly where health brands get hurt. We manage the overlap:
- OTC Drug Facts panels, NDCs, and establishment registration; 510(k) and device listing where required
- Copy that clears Amazon's automated claim filter without over-claiming
- Hazmat / Dangerous Goods enrollment and current Safety Data Sheets for aerosols and liquids
- Proactive Account Health monitoring and a documented reinstatement playbook
We're your Amazon execution layer, working alongside your regulatory or QA team — not a substitute for legal counsel. FDA and Amazon policy shift often, and we track both.
Secure the account first — then scale it.
Audit
A read on your compliance exposure, Account Health, listing-suppression risk, and ad efficiency — and where the fastest, safest growth is.
Comply & stabilize
We clear ungating, fix documentation and hazmat, and rewrite listings to convert without tripping the filter — securing the account before we scale.
Grow
Advertising, DSP, A+, reviews, and brand protection — reported weekly against the metrics tied to your bottom line.
Health & personal care FAQs
Do you handle OTC drug and medical device requirements?
Yes. We manage Drug Facts panels and NDCs for OTC products, and establishment registration and 510(k) documentation for devices, and make sure your Amazon listings and packaging match what the FDA and Amazon require.
Can you edit my listings without getting them suppressed?
That's exactly why brands use specialists. Health listings get re-scanned on every edit, so we plan changes carefully — compliant copy, the right keywords, staged updates — to improve performance without triggering a suppression.
My account was suspended — can you help?
Yes. We monitor Account Health proactively and work reinstatements with a documented process: matching the real suspension reason to the right appeal, assembling the documentation, and escalating properly rather than guessing.
Do you replace my regulatory or legal team?
No — we work alongside them. We're your Amazon execution layer, turning your regulatory reality into compliant, high-converting listings and a healthy account. For formal regulatory or legal advice, keep your specialists; we handle the marketplace.
Can you get my hazmat product into FBA?
Yes. Aerosols, sanitizers, and certain liquids need FBA Dangerous Goods enrollment and a valid Safety Data Sheet. We handle the classification and paperwork so your inventory stops getting rejected at the door.
Do you work with health brands nationwide?
Yes. We work with OTC, personal care, and device brands across the United States — managed entirely online, from first aid and oral care to feminine care and wellness devices.
Let's make your account bulletproof — then grow it.
Send us your catalog and we'll come back with a read on your compliance exposure, your Account Health risk, and the safest paths to growth.
Start the conversation