Amazon experts for apparel & footwear brands.
Fashion is the most-returned category on Amazon, and Amazon now charges you when returns run high. Winning here means cutting the returns that eat your margin, taming size-and-color catalogs, and staying compliant on labeling — while the creative sells the fit. That's our work.
Where apparel & footwear brands get stuck.
Returns eat the margin
Clothing and shoes are the most-returned category online, and every return means paying shipping twice, processing, and often liquidation. On a $30 item, that's most of the profit.
New returns-processing fees
Amazon now charges apparel and footwear sellers whose return rates run above the category threshold — a brand-new cost line on thin margins, plus a "frequently returned" badge that hurts visibility.
"Runs small" and bracketing
Buyers order multiple sizes intending to return most, and "runs small / not as pictured" reviews drag down rank. Size charts alone don't fix it — the real drivers are imagery and fit language.
Variation-catalog chaos
A single style is a size-by-color family with dozens of children. Flat-file errors, broken variations, and orphaned SKUs are constant, and mixed fit under one parent quietly drives returns.
Labeling compliance you can't skip
Fiber content, country of origin, an RN or company name, and care labels are all required — and children's sleepwear has its own flammability and certificate rules. Get it wrong and you risk suppression.
Counterfeits and knockoffs
Fashion is a top target for fakes and unauthorized sellers who hijack listings and erode both price and brand equity.
Lower returns, cleaner catalogs, better creative.
Returns reduction
We attack the avoidable returns — accurate imagery, honest fit language, and clean variation structure — to bring your rate down under the fee threshold and protect margin.
Fit-confidence creative
Model and lifestyle photography and video that show drape, true color, and body-type fit, so buyers self-select the right size and keep it.
Variation-catalog engineering
Clean size-by-color parent-child families, flat-file and Twister management, and split-listing strategy where mixed fit is driving returns.
Labeling & safety compliance
Textile fiber-content, country-of-origin, RN, and care-label requirements handled, plus children's flammability and Children's Product Certificates where they apply — so listings stay compliant and live.
Brand & counterfeit defense
Brand Registry, Transparency, Brand Catalog Lock, and Project Zero to lock your content and remove counterfeiters and unauthorized sellers.
Advertising & full-funnel growth
Listing optimization, A+, Brand Store, PPC, and DSP — plus seasonal and trend planning — managed to margin, not just revenue.
In apparel, the return rate is the business.
Fashion doesn't get won on ad spend — it gets won on returns. Amazon now charges you when they run high, and a bad rate quietly doubles your cost per sale. Most of it is fixable, and most agencies never touch it. We do:
- Imagery and fit language that set accurate expectations and cut "runs small" returns
- Clean size-by-color variation catalogs, so listings don't break and fit stays consistent
- Textile-labeling and children's-safety compliance handled, so nothing gets suppressed
- Counterfeit and unauthorized-seller removal to protect price and brand
Amazon's returns-processing fees and thresholds vary by category and change; we manage to the current rules so you stay ahead of them.
Cut returns first — then scale.
Audit
A read on your return rate and its drivers, your variation-catalog health, your labeling compliance, and where creative and advertising are underperforming.
Cut returns & clean the catalog
We rebuild creative and fit content, fix and restructure variations, and clear compliance — bringing returns down before we scale spend.
Scale
Advertising, DSP, seasonal and trend planning, and brand protection — reported weekly against margin, returns included.
Apparel & footwear FAQs
How do you actually reduce apparel returns?
Not with a bigger size chart. Most returns come from an expectation gap — misleading imagery and vague fit language — and from mixed fit within one listing. We fix the creative, write honest fit guidance, and restructure variations so buyers get the size they expect and keep it.
What are Amazon's new returns fees for apparel?
Amazon now charges apparel, footwear, and fashion-accessory sellers whose return rates exceed the category threshold, and adds a "frequently returned item" badge that hurts visibility. The thresholds vary and change, so we manage your rate to stay under them — which protects both the fee and your ranking.
Can you handle my size-and-color variation catalog?
Yes. We build and maintain clean parent-child families using the size-color variation theme, fix broken or orphaned children and flat-file errors, and split listings where mixed fit across fabrics is driving returns.
Do I need special labeling to sell clothing on Amazon?
Yes. U.S. rules require fiber content, country of origin, an RN or company name, and care labels, and children's sleepwear has flammability standards and a Children's Product Certificate. We make sure your labeling and documentation are right so listings don't get suppressed.
Can you stop counterfeiters on my fashion listings?
Yes. With an active registered trademark we enroll you in Brand Registry, lock your listing content with Brand Catalog Lock, add Transparency codes, and use Project Zero to remove fakes and unauthorized sellers.
Do you work with apparel brands nationwide?
Yes. We work with clothing, footwear, and accessory brands across the United States — managed entirely online, from a single hero product to large, variation-heavy catalogs.
Let's cut your returns and grow your margin.
Tell us about your catalog and we'll come back with a read on your return drivers, your variation and labeling health, and where better creative would lift conversion.
Start the conversation